Intent versus interruption: understand how each platform works so you can spend your first advertising budget wisely.
Both platforms can bring leads and sales, and the right answer is rarely “only one”. But if your budget is limited, understanding how each works helps you decide where to start.
Google Ads: capture existing demand
On Google, people actively type what they want: “bulk SMS provider”, “website designer near me”. Your ad appears at that moment of intent. Because the customer is already looking, Google Ads often converts quickly.
- Best when people already search for what you sell
- Strong for services, local businesses and B2B
- Cost per click can be higher in competitive markets
Facebook and Instagram Ads: create new demand
On Meta platforms, people are scrolling, not searching. Your creative has to catch attention and spark interest. In return you get powerful targeting by location, age, interests and behaviour, and visual formats that suit launches, offers and brand building.
- Best when you need to introduce something new or build awareness
- Strong for visual products, offers, events and local promotion
- Retargeting brings back people who visited your website
A simple way to decide
- If customers already search for your service, start with Google Ads.
- If your offer is new, visual or impulse-driven, start with Facebook and Instagram.
- Once one channel is working, add the other and use retargeting to connect them.
We manage both platforms and can recommend a starting plan based on your market, offer and budget.