ClientRetailMart (sample)
IndustryRetail
Duration6 weeks
CategoryBusiness Communication
The Challenge
The retailer ran offers in print and outdoor media but had no easy way to capture interested customers. Forms were ignored and phone calls were rare.
Our Solution
We set up campaign-wise missed-call numbers printed on ads and in-store displays. Each call triggered an instant SMS with the offer details and store locator, and warm leads were passed to the store teams for a callback.
Results
Single ringis all a customer needs to respond
InstantSMS follow-up on every call
Per campaigntracking of response
“The missed-call numbers gave us leads from media that we could never measure before.”
Marketing Head, RetailMart (sample)